Renato Braga is a Brazilian creative and film director born in Rio de Janeiro, where he studied art and found his first canvas on the city’s walls through graffiti. He moved to the United States young, and a life spent since between New York, Los Angeles and many places in between has given him a perspective that is both broad and deeply local: absorbing each culture, its codes and its creative expressions, and learning from them.
His work is marked by humanity and cultural expression. His textural, experimental voice keeps looking for new ways into visual and narrative storytelling, always with a human story at its core.
An ideation-led creative director, he has spent more than twenty years building and leading creative teams on both sides of the table. In-house at Oakley, Meta and Airbnb, he has directed agency partners including AKQA, Mother, Anomaly, Buck, ManvsMachine and Media.Monks. Agency-side, at Wieden+Kennedy, TBWA\Media Arts Lab, Saatchi & Saatchi and WPP, he has led work for Google Gemini, Apple, Toyota, ASICS and Mazda, with departments of up to fifty creatives.
The work has earned nine Cannes Lions, including three Golds, a Gold at The One Show and multiple honors at New York Festivals, for projects like See Like Menna, Apple’s 30th Anniversary, Nature Valley’s The Quietest Show on Earth and Turkish Airlines’ Widen Your World.
Away from the brief, he never stopped making. He writes and shoots his own narratives, and is drawn to the craft behind every frame, from production to the patience of shooting on film.
Renato lives in Los Angeles, where he leads global creative for Oakley and keeps developing his own films.
