Apple
Apple
Apple
Apple
Mac 30th
Mac 30th
Mac 30th
Mac 30th
Client
Client
Apple
Apple
Year
Year
2014
2014
Role
Role
Creative Direction, Leadership, Ideation
Creative Direction, Leadership, Ideation
Format
Format
Digital
Digital
Partners
Partners
TOOL of North America
TOOL of North America
Thirty years. Thirty creatives.
Thirty years. Thirty creatives.
Thirty years. Thirty creatives.
(01) The brief
(01) The brief
For the Mac’s 30th, Apple wanted a tribute, not a retrospective.
For the Mac’s 30th, Apple wanted a tribute, not a retrospective.
Thirty years of products is a spec sheet. Thirty years of people is a story.
Thirty years of products is a spec sheet. Thirty years of people is a story.
▶ Watch the film
F.01
F.01
The computer that changed everything
The computer that changed everything
Launch film
Launch film
(02) The idea
(02) The idea
Thirty years. Thirty creatives.
Thirty years. Thirty creatives.
Thirty years. Thirty creatives.
Thirty years. Thirty creatives.
An interactive timeline where every year belongs to a pioneer who changed their industry on a Mac. One Show Gold for Design Craft, Silver for UX. FWA and Awwwards Site of the Day.
An interactive timeline where every year belongs to a pioneer who changed their industry on a Mac. One Show Gold for Design Craft, Silver for UX. FWA and Awwwards Site of the Day.
▶ Watch
The Mac 30 site
The Mac 30 site
The Mac 30 site
Interactive experience
Interactive experience
(—) In one line
(—) In one line
We told the Mac’s history through the people who made history on it.
We told the Mac’s history through the people who made history on it.
We told the Mac’s history through the people who made history on it.
We told the Mac’s history through the people who made history on it.
Up next
Up next
Up next
Up next
Keep going ↓
Keep going ↓
(03) Contact
(03) Contact
Available for new projects
Available for new projects
hello@renatobraga.com
hello@renatobraga.com
hello@renatobraga.com