Mazda × Nat Geo
Mazda × Nat Geo
Mazda × Nat Geo
Mazda × Nat Geo
Assignment: Inspiration
Assignment: Inspiration
Assignment: Inspiration
Assignment: Inspiration
Client
Client
Mazda × Nat Geo
Mazda × Nat Geo
Year
Year
2018–21
2018–21
Role
Role
Creative Direction, Leadership, Ideation
Creative Direction, Leadership, Ideation
Format
Format
Contest, TV series
Contest, TV series
Partners
Partners
National Geographic
National Geographic
100,000 applied. Three went on assignment. It became a TV series.
100,000 applied. Three went on assignment. It became a TV series.
100,000 applied. Three went on assignment. It became a TV series.
(01) The brief
(01) The brief
Mazda and National Geographic went looking for the next great storyteller.
Mazda and National Geographic went looking for the next great storyteller.
The bar: capture extraordinary moments with the same philosophy Mazda’s engineers bring to every car.
The bar: capture extraordinary moments with the same philosophy Mazda’s engineers bring to every car.
▶ Watch the film
F.01
F.01
Assignment: Inspiration
Assignment: Inspiration
Case study
Case study
(02) The idea
(02) The idea
A contest that became a TV series.
A contest that became a TV series.
A contest that became a TV series.
A contest that became a TV series.
Over 100,000 entries. Three finalists went on assignment with National Geographic Travel, ending in a 45-minute special on the network.
Over 100,000 entries. Three finalists went on assignment with National Geographic Travel, ending in a 45-minute special on the network.
▶ Watch
Assignment: Inspiration
Assignment: Inspiration
Assignment: Inspiration
Launch sizzle
Launch sizzle
(—) In one line
(—) In one line
The contest was the content. 274M+ earned impressions, 225M+ viewers.
The contest was the content. 274M+ earned impressions, 225M+ viewers.
The contest was the content. 274M+ earned impressions, 225M+ viewers.
The contest was the content. 274M+ earned impressions, 225M+ viewers.
Up next
Up next
Up next
Up next
Keep going ↓
Keep going ↓
(03) Contact
(03) Contact
Available for new projects
Available for new projects
hello@renatobraga.com
hello@renatobraga.com
hello@renatobraga.com