Toyota
Toyota
Toyota
Toyota
Crash Test Dummies
Crash Test Dummies
Crash Test Dummies
Crash Test Dummies
Client
Client
Toyota
Toyota
Role
Role
Creative Direction, Leadership, Ideation
Creative Direction, Leadership, Ideation
Format
Format
Campaign
Campaign
Partners
Partners
Cabin Editorial, The Mill, Lime Studios, Traffik
Cabin Editorial, The Mill, Lime Studios, Traffik
Toyota made them obsolete. We found them new gigs.
Toyota made them obsolete. We found them new gigs.
Toyota made them obsolete. We found them new gigs.
(01) The brief
(01) The brief
Toyota Safety Sense came standard. Great news for drivers. Terrible news for crash test dummies.
Toyota Safety Sense came standard. Great news for drivers. Terrible news for crash test dummies.
▶ Watch the film
F.01
F.01
New Gig
New Gig
TV spot
TV spot
(02) The idea
(02) The idea
Fewer crashes, less work. So the dummies went looking for a second gig.
Fewer crashes, less work. So the dummies went looking for a second gig.
Fewer crashes, less work. So the dummies went looking for a second gig.
Fewer crashes, less work. So the dummies went looking for a second gig.
TV spots, plus prints of dummies bored at their desks. Adweek noticed.
TV spots, plus prints of dummies bored at their desks. Adweek noticed.
▶ Watch
Overheard
Overheard
Overheard
Online film
Online film
Skydiver
Skydiver
Skydiver
Online film
Online film
▶ Watch
(—) In one line
(—) In one line
The safety story, told by the ones who lost their jobs to it.
The safety story, told by the ones who lost their jobs to it.
The safety story, told by the ones who lost their jobs to it.
The safety story, told by the ones who lost their jobs to it.
Fig. 01
Fig. 01
Crash Test Dummies
Crash Test Dummies
One frame
One frame
Up next
Up next
Up next
Up next
Keep going ↓
Keep going ↓
(03) Contact
(03) Contact
Available for new projects
Available for new projects
hello@renatobraga.com
hello@renatobraga.com
hello@renatobraga.com