Chromecast
Chromecast
Chromecast
Chromecast
Client
Client
Role
Role
Creative Direction, Leadership, Ideation
Creative Direction, Leadership, Ideation
Format
Format
TV, digital
TV, digital
Partners
Partners
72andSunny
72andSunny
Everything you love, now on your TV. No manual required.
Everything you love, now on your TV. No manual required.
Everything you love, now on your TV. No manual required.
(01) The brief
(01) The brief
Chromecast had to explain itself to every age group on earth without sounding like a manual.
Chromecast had to explain itself to every age group on earth without sounding like a manual.
▶ Watch the film
F.01
F.01
How to Cast
How to Cast
(02) The idea
(02) The idea
Make the “How To” video worth watching.
Make the “How To” video worth watching.
Make the “How To” video worth watching.
Make the “How To” video worth watching.
Detailed enough to teach, human enough to watch twice. Made at 72andSunny with Chris Guichard (ACD, copy) under Paul Nguyen and Andre Le Masurier.
Detailed enough to teach, human enough to watch twice. Made at 72andSunny with Chris Guichard (ACD, copy) under Paul Nguyen and Andre Le Masurier.
(—) In one line
(—) In one line
The manual, rewritten as something you’d actually watch.
The manual, rewritten as something you’d actually watch.
The manual, rewritten as something you’d actually watch.
The manual, rewritten as something you’d actually watch.
Up next
Up next
Up next
Up next
Keep going ↓
Keep going ↓
(03) Contact
(03) Contact
Available for new projects
Available for new projects
hello@renatobraga.com
hello@renatobraga.com
hello@renatobraga.com