Mazda
Mazda
Mazda
Mazda
CX-30
CX-30
CX-30
CX-30
Client
Client
Mazda
Mazda
Year
Year
2018–21
2018–21
Role
Role
Creative Direction, Leadership, Ideation
Creative Direction, Leadership, Ideation
Format
Format
Global launch film
Global launch film
Partners
Partners
Cut and Run, The Mill, Lime Studios, Company 3
Cut and Run, The Mill, Lime Studios, Company 3
A coupe’s elegance. An SUV’s nerve.
A coupe’s elegance. An SUV’s nerve.
A coupe’s elegance. An SUV’s nerve.
(01) The brief
(01) The brief
A coupe’s elegance and an SUV’s toughness. One film had to carry both, globally.
A coupe’s elegance and an SUV’s toughness. One film had to carry both, globally.
Its Kodo design was built to make you feel something at first glance. The launch had to do the same.
Its Kodo design was built to make you feel something at first glance. The launch had to do the same.
▶ Watch the film
F.01
F.01
Global Launch
Global Launch
TV commercial
TV commercial
(02) The idea
(02) The idea
Greatness is for those who dream.
Greatness is for those who dream.
Greatness is for those who dream.
Greatness is for those who dream.
One global launch film for the newest member of the Mazda family.
One global launch film for the newest member of the Mazda family.
▶ Watch
Mazda CX-5, Drive Inspired
Mazda CX-5, Drive Inspired
Mazda CX-5, Drive Inspired
Brand film
Brand film
(—) In one line
(—) In one line
A launch built to land at first glance, like the design it sold.
A launch built to land at first glance, like the design it sold.
A launch built to land at first glance, like the design it sold.
A launch built to land at first glance, like the design it sold.
Up next
Up next
Up next
Up next
Keep going ↓
Keep going ↓
(03) Contact
(03) Contact
Available for new projects
Available for new projects
hello@renatobraga.com
hello@renatobraga.com
hello@renatobraga.com