Nature Valley

Nature Valley

Nature Valley

Nature Valley

Quietest Show on Earth

Quietest Show on Earth

Quietest Show on Earth

Quietest Show on Earth

Acoustic concert for ten people in a national park, Nature Valley’s Quietest Show on Earth
Acoustic concert for ten people in a national park, Nature Valley’s Quietest Show on Earth

Client

Client

Nature Valley

Nature Valley

Role

Role

Creative Direction, Leadership, Ideation

Creative Direction, Leadership, Ideation

Format

Format

Live sessions, interactive web, social

Live sessions, interactive web, social

Partners

Partners

National Parks Conservation Association

National Parks Conservation Association

A concert for ten people. A cause for millions.

A concert for ten people. A cause for millions.

A concert for ten people. A cause for millions.

(01) The brief

(01) The brief

Federal cuts were crippling the national parks. Nature Valley wanted young people to care.

Federal cuts were crippling the national parks. Nature Valley wanted young people to care.

Nature Valley Quietest Show on Earth film

▶ Watch the film

F.01

F.01

Quietest Show on Earth

Quietest Show on Earth

Case study

Case study

(02) The idea

(02) The idea

Acoustic shows in the middle of national parks, for audiences of ten.

Acoustic shows in the middle of national parks, for audiences of ten.

Acoustic shows in the middle of national parks, for audiences of ten.

Acoustic shows in the middle of national parks, for audiences of ten.

Andrew Bird and Tift Merritt played. The videos and free downloads sat right next to a donate button. Webby, One Show Interactive Merit, SXSW Interactive.

Andrew Bird and Tift Merritt played. The videos and free downloads sat right next to a donate button. Webby, One Show Interactive Merit, SXSW Interactive.

(—) In one line

(—) In one line

Ten people in the room. 2.4 million reached.

Ten people in the room. 2.4 million reached.

Ten people in the room. 2.4 million reached.

Ten people in the room. 2.4 million reached.

Up next

Up next

Up next

Up next

Keep going ↓

Keep going ↓