← Selected work

← Selected work

20

20

Film

Film

Toyota

Toyota

Toyota

Toyota

Only the Name Remains

Only the Name Remains

Only the Name Remains

Only the Name Remains

Idris Elba in Toyota Avalon’s Only the Name Remains
Idris Elba in Toyota Avalon’s Only the Name Remains

Client

Client

Toyota

Toyota

Role

Role

Creative Direction, Leadership, Ideation

Creative Direction, Leadership, Ideation

Format

Format

3 TV spots, interactive film

3 TV spots, interactive film

Partners

Partners

Ben Tricklebank

Ben Tricklebank

Idris Elba gets double-crossed. You get the wheel.

Idris Elba gets double-crossed. You get the wheel.

Idris Elba gets double-crossed. You get the wheel.

(01) The brief

(01) The brief

Idris Elba plays a double-crossed secret agent outrunning his past in the all-new Avalon. A great chase, but you only watch a chase.

Idris Elba plays a double-crossed secret agent outrunning his past in the all-new Avalon. A great chase, but you only watch a chase.

Three TV spots, worthy of any Hollywood feature, started it.

Three TV spots, worthy of any Hollywood feature, started it.

Toyota Only the Name Remains film

▶ Watch the film

F.01

F.01

Only the Name Remains

Only the Name Remains

Interactive film

Interactive film

(02) The idea

(02) The idea

The finale happens online, and you’re driving.

The finale happens online, and you’re driving.

The finale happens online, and you’re driving.

The finale happens online, and you’re driving.

A choose-your-own-adventure HTML5 film where the Avalon’s features are how you catch the villain. Built with Ben Tricklebank. Webby, FWA Site of the Day.

A choose-your-own-adventure HTML5 film where the Avalon’s features are how you catch the villain. Built with Ben Tricklebank. Webby, FWA Site of the Day.

(—) In one line

(—) In one line

The features weren’t listed. They were how you caught the villain.

The features weren’t listed. They were how you caught the villain.

The features weren’t listed. They were how you caught the villain.

The features weren’t listed. They were how you caught the villain.

Up next

Up next

Up next

Up next

Keep going ↓

Keep going ↓

21

New Orleans street musicians in Toyota Music’s The Street on Stage

Toyota

The Street on Stage

Role

Creative Direction, Leadership, Ideation

Format

Music videos, contest, wild postings

View case →

21

New Orleans street musicians in Toyota Music’s The Street on Stage

Toyota

The Street on Stage

Role

Creative Direction, Leadership, Ideation

Format

Music videos, contest, wild postings

View case →

01

2025

Tattooed skater sitting on a skateboard in white Oakley Meta HSTN smart glasses with orange lenses

Oakley × Meta

HSTN and Vanguard

Role

Creative Direction, Leadership, Ideation

Format

Films, 360 campaign, social

View case →

01

2025

Tattooed skater sitting on a skateboard in white Oakley Meta HSTN smart glasses with orange lenses

Oakley × Meta

HSTN and Vanguard

Role

Creative Direction, Leadership, Ideation

Format

Films, 360 campaign, social

View case →