← Selected work

← Selected work

21

21

Music

Music

Toyota

Toyota

Toyota

Toyota

The Street on Stage

The Street on Stage

The Street on Stage

The Street on Stage

New Orleans street musicians in Toyota Music’s The Street on Stage
New Orleans street musicians in Toyota Music’s The Street on Stage

Client

Client

Toyota

Toyota

Role

Role

Creative Direction, Leadership, Ideation

Creative Direction, Leadership, Ideation

Format

Format

Music videos, contest, wild postings

Music videos, contest, wild postings

Partners

Partners

Preservation Hall Jazz Band

Preservation Hall Jazz Band

From the street corner to the festival main stage.

From the street corner to the festival main stage.

From the street corner to the festival main stage.

(01) The brief

(01) The brief

New Orleans street artists play for whoever’s walking by. Toyota Music and Preservation Hall Jazz Band wanted to give them a real shot.

New Orleans street artists play for whoever’s walking by. Toyota Music and Preservation Hall Jazz Band wanted to give them a real shot.

Toyota The Street on Stage film

▶ Watch the film

F.01

F.01

New Breed Brass Band

New Breed Brass Band

Music video

Music video

(02) The idea

(02) The idea

Three street acts, three music videos, one shot at the Voodoo Music Festival main stage.

Three street acts, three music videos, one shot at the Voodoo Music Festival main stage.

Three street acts, three music videos, one shot at the Voodoo Music Festival main stage.

Three street acts, three music videos, one shot at the Voodoo Music Festival main stage.

New Breed Brass Band, Tank and the Bangas and Faubourg Fouligny campaigned for votes. Preservation Hall picked who shared their stage. Wild postings by Robison Mattei gave every band the tools to promote themselves.

New Breed Brass Band, Tank and the Bangas and Faubourg Fouligny campaigned for votes. Preservation Hall picked who shared their stage. Wild postings by Robison Mattei gave every band the tools to promote themselves.

▶ Watch

Tank and the Bangas

Tank and the Bangas

Tank and the Bangas

Live session

Live session

Faubourg Fouligny

Faubourg Fouligny

Faubourg Fouligny

Live session

Live session

▶ Watch

▶ Watch

The Street on Stage, Voodoo Fest

The Street on Stage, Voodoo Fest

The Street on Stage, Voodoo Fest

Live session

Live session

(—) In one line

(—) In one line

We didn’t sponsor the music. We handed the bands the megaphone.

We didn’t sponsor the music. We handed the bands the megaphone.

We didn’t sponsor the music. We handed the bands the megaphone.

We didn’t sponsor the music. We handed the bands the megaphone.

Up next

Up next

Up next

Up next

Keep going ↓

Keep going ↓

01

2025

Tattooed skater sitting on a skateboard in white Oakley Meta HSTN smart glasses with orange lenses

Oakley × Meta

HSTN and Vanguard

Role

Creative Direction, Leadership, Ideation

Format

Films, 360 campaign, social

View case →

01

2025

Tattooed skater sitting on a skateboard in white Oakley Meta HSTN smart glasses with orange lenses

Oakley × Meta

HSTN and Vanguard

Role

Creative Direction, Leadership, Ideation

Format

Films, 360 campaign, social

View case →

02

Boy in a yellow shirt feeding a donkey at a farm stay, from Airbnb’s listing films

Airbnb

Listings that move

Role

Creative Direction, Leadership, Ideation

Format

2 TV films, 8 social films

View case →

02

Boy in a yellow shirt feeding a donkey at a farm stay, from Airbnb’s listing films

Airbnb

Listings that move

Role

Creative Direction, Leadership, Ideation

Format

2 TV films, 8 social films

View case →