Airbnb

Airbnb

Airbnb

Airbnb

Listings that move

Listings that move

Listings that move

Listings that move

Boy in a yellow shirt feeding a donkey at a farm stay, from Airbnb’s listing films
Boy in a yellow shirt feeding a donkey at a farm stay, from Airbnb’s listing films

Client

Client

Airbnb

Airbnb

Role

Role

Creative Direction, Leadership, Ideation

Creative Direction, Leadership, Ideation

Format

Format

2 TV films, 8 social films

2 TV films, 8 social films

Partners

Partners

Cabin Editorial, A52, Lime Studios, Traffik

Cabin Editorial, A52, Lime Studios, Traffik

The best ads were already on the platform. We made them move.

The best ads were already on the platform. We made them move.

The best ads were already on the platform. We made them move.

(01) The brief

(01) The brief

Airbnb went worldwide and needed films for every market, without a shoot for every market.

Airbnb went worldwide and needed films for every market, without a shoot for every market.

A lean team, a select group of partners, and me leading the creative.

A lean team, a select group of partners, and me leading the creative.

Airbnb Listings that move film

▶ Watch the film

F.01

F.01

Pools

Pools

TV commercial

TV commercial

(02) The idea

(02) The idea

The best ads were already on the platform. Hosts had shot them.

The best ads were already on the platform. Hosts had shot them.

The best ads were already on the platform. Hosts had shot them.

The best ads were already on the platform. Hosts had shot them.

Real listing photos became ten cinematic films, finished with VFX, 2D, 3D and a lot of sound design. A prototype that grew into a global unit.

Real listing photos became ten cinematic films, finished with VFX, 2D, 3D and a lot of sound design. A prototype that grew into a global unit.

▶ Watch

Farms

Farms

Farms

TV spot, Mexico

TV spot, Mexico

Beachfront, coast to coast

Beachfront, coast to coast

Beachfront, coast to coast

Online film

Online film

▶ Watch

▶ Watch

Countryside, Quiquiriquí

Countryside, Quiquiriquí

Countryside, Quiquiriquí

Online film

Online film

(—) In one line

(—) In one line

We didn’t book a location. We booked the listing.

We didn’t book a location. We booked the listing.

We didn’t book a location. We booked the listing.

We didn’t book a location. We booked the listing.

Made for the feed.

Made for the feed.

Made for the feed.

One per category.

One per category.

One per category.

Vertical films

Vertical films

▶ Play

V.01

V.01

Amazing Pools, Caracol

Amazing Pools, Caracol

▶ Play

V.02

V.02

Amazing Pools, A Huevo

Amazing Pools, A Huevo

▶ Play

V.03

V.03

Farms, Síganme

Farms, Síganme

▶ Play

V.04

V.04

Breathing Room

Breathing Room

▶ Play

V.05

V.05

OMG!

OMG!

Up next

Up next

Up next

Up next

Keep going ↓

Keep going ↓