← Selected work

← Selected work

03

03

Experiential

Experiential

2025

2025

Oakley

Oakley

Oakley

Oakley

50th Anniversary

50th Anniversary

50th Anniversary

50th Anniversary

Green and gold projection mapping on Oakley HQ’s facade at night, crowd watching in front
Green and gold projection mapping on Oakley HQ’s facade at night, crowd watching in front

Client

Client

Oakley

Oakley

Year

Year

2025

2025

Role

Role

Creative Direction, Leadership, Ideation

Creative Direction, Leadership, Ideation

Format

Format

Projection mapping, immersive rooms

Projection mapping, immersive rooms

Partners

Partners

Oakley leadership: Brian Takumi, Caio Amato, Diogo Rejtman

Oakley leadership: Brian Takumi, Caio Amato, Diogo Rejtman

We projected fifty years onto HQ. Travis Scott handled the encore.

We projected fifty years onto HQ. Travis Scott handled the encore.

We projected fifty years onto HQ. Travis Scott handled the encore.

(01) The brief

(01) The brief

Fifty years of Oakley, one night, Travis Scott on the bill. The building had to steal the show first.

Fifty years of Oakley, one night, Travis Scott on the bill. The building had to steal the show first.

Oakley Meta opened the door. Then Oakley hired me directly for its 50th.

Oakley Meta opened the door. Then Oakley hired me directly for its 50th.

Oakley 50th Anniversary film

▶ Watch the film

F.01

F.01

Oakley 50th Recap

Oakley 50th Recap

Event recap

Event recap

(02) The idea

(02) The idea

Don’t celebrate fifty years. Prove the next fifty.

Don’t celebrate fifty years. Prove the next fifty.

Don’t celebrate fifty years. Prove the next fifty.

Don’t celebrate fifty years. Prove the next fifty.

Projection mapping turned HQ into Oakley’s largest art installation ever. Inside, interactive rooms walked through past, present and a radical future.

Projection mapping turned HQ into Oakley’s largest art installation ever. Inside, interactive rooms walked through past, present and a radical future.

▶ Watch

MUZM Room Installation

MUZM Room Installation

MUZM Room Installation

Installation film

Installation film

(—) In one line

(—) In one line

Travis Scott took the stage. The building had already stolen it.

Travis Scott took the stage. The building had already stolen it.

Travis Scott took the stage. The building had already stolen it.

Travis Scott took the stage. The building had already stolen it.

Fig. 01

Fig. 01

Oakley 50th

Oakley 50th

One frame

One frame

Still

Still

Up next

Up next

Up next

Up next

Keep going ↓

Keep going ↓

04

2023

Woman in a colourful knit sweater at a DMV counter, from the Meta Quest 3 film

Meta

Quest 3, Expand your world

Role

Creative Direction, Leadership, Ideation

Format

Films, OOH, social

View case →

04

2023

Woman in a colourful knit sweater at a DMV counter, from the Meta Quest 3 film

Meta

Quest 3, Expand your world

Role

Creative Direction, Leadership, Ideation

Format

Films, OOH, social

View case →

05

2022

Musician wearing Meta Quest Pro in a wood-panelled studio, gesturing beside a guitarist

Meta

Quest Pro, Made for makers

Role

Creative Direction, Leadership, Ideation

Format

3 TV spots, brand book, retail

View case →

05

2022

Musician wearing Meta Quest Pro in a wood-panelled studio, gesturing beside a guitarist

Meta

Quest Pro, Made for makers

Role

Creative Direction, Leadership, Ideation

Format

3 TV spots, brand book, retail

View case →