← Selected work

← Selected work

05

05

Launch

Launch

2022

2022

Meta

Meta

Meta

Meta

Quest Pro, Made for makers

Quest Pro, Made for makers

Quest Pro, Made for makers

Quest Pro, Made for makers

Musician wearing Meta Quest Pro in a wood-panelled studio, gesturing beside a guitarist
Musician wearing Meta Quest Pro in a wood-panelled studio, gesturing beside a guitarist

Client

Client

Meta

Meta

Year

Year

2022

2022

Role

Role

Creative Direction, Leadership, Ideation

Creative Direction, Leadership, Ideation

Format

Format

3 TV spots, brand book, retail

3 TV spots, brand book, retail

Partners

Partners

Brand book design: Richard Harrington, Huy Tran

Brand book design: Richard Harrington, Huy Tran

Sold to makers, not gamers. On purpose.

Sold to makers, not gamers. On purpose.

Sold to makers, not gamers. On purpose.

(01) The brief

(01) The brief

Quest meant games. Pro had to mean work, without looking like a spreadsheet.

Quest meant games. Pro had to mean work, without looking like a spreadsheet.

Sell it to makers, not gamers.

Sell it to makers, not gamers.

Meta Quest Pro, Made for makers film

▶ Watch the film

F.01

F.01

Anthem

Anthem

TV commercial

TV commercial

(02) The idea

(02) The idea

Seven real makers, one circular ride through their workspaces.

Seven real makers, one circular ride through their workspaces.

Seven real makers, one circular ride through their workspaces.

Seven real makers, one circular ride through their workspaces.

Hayley Kiyoko, Karen Braitmayer, Marinna Benzon, Hollie Meyer, Joey Khamis, Gabe Gault and Sydney Leroux built on camera. Then a brand book as considered as the product, and global retail.

Hayley Kiyoko, Karen Braitmayer, Marinna Benzon, Hollie Meyer, Joey Khamis, Gabe Gault and Sydney Leroux built on camera. Then a brand book as considered as the product, and global retail.

▶ Watch

New Beat

New Beat

New Beat

TV commercial · Hayley Kiyoko

TV commercial · Hayley Kiyoko

New Sketch

New Sketch

New Sketch

TV commercial · Joey Khamis

TV commercial · Joey Khamis

▶ Watch

(—) In one line

(—) In one line

We cast makers, not gamers, and let them build on camera.

We cast makers, not gamers, and let them build on camera.

We cast makers, not gamers, and let them build on camera.

We cast makers, not gamers, and let them build on camera.

Up next

Up next

Up next

Up next

Keep going ↓

Keep going ↓

06

2018

Paralympic skier Menna Fitzpatrick’s view of the slope, recreated for Toyota and RNIB

Toyota

See Like Menna

Role

Creative Direction, Leadership, Ideation

Format

Instagram, film, PR

View case →

06

2018

Paralympic skier Menna Fitzpatrick’s view of the slope, recreated for Toyota and RNIB

Toyota

See Like Menna

Role

Creative Direction, Leadership, Ideation

Format

Instagram, film, PR

View case →

07

2013

Kobe Bryant and Lionel Messi in Turkish Airlines’ Kobe vs Messi selfie film

Turkish Airlines

Kobe vs Messi

Role

Creative Direction, Leadership, Ideation

Format

Film

View case →

07

2013

Kobe Bryant and Lionel Messi in Turkish Airlines’ Kobe vs Messi selfie film

Turkish Airlines

Kobe vs Messi

Role

Creative Direction, Leadership, Ideation

Format

Film

View case →