Turkish Airlines
Turkish Airlines
Turkish Airlines
Turkish Airlines
Kobe vs Messi
Kobe vs Messi
Kobe vs Messi
Kobe vs Messi
Client
Client
Turkish Airlines
Turkish Airlines
Year
Year
2013
2013
Role
Role
Creative Direction, Leadership, Ideation
Creative Direction, Leadership, Ideation
Format
Format
Film
Film
Partners
Partners
Crispin Porter + Bogusky LA
Crispin Porter + Bogusky LA
Two of the most photographed men alive. One selfie.
Two of the most photographed men alive. One selfie.
Two of the most photographed men alive. One selfie.
(01) The brief
(01) The brief
Look through anyone’s travel photos and you’ll find selfies, because nobody’s around to take the shot.
Look through anyone’s travel photos and you’ll find selfies, because nobody’s around to take the shot.
In 2013, “selfie” was one of the most searched words on earth.
In 2013, “selfie” was one of the most searched words on earth.
▶ Watch the film
F.01
F.01
Kobe vs Messi
Kobe vs Messi
TV spot
TV spot
(02) The idea
(02) The idea
Kobe vs Messi. One selfie, the whole world as the backdrop.
Kobe vs Messi. One selfie, the whole world as the backdrop.
Kobe vs Messi. One selfie, the whole world as the backdrop.
Kobe vs Messi. One selfie, the whole world as the backdrop.
My own travel photos gave it away. I led the pitch team at CP+B LA with Hoj (CD) and Sue (ECD), plus the lock-up, prints, billboards and photo direction.
My own travel photos gave it away. I led the pitch team at CP+B LA with Hoj (CD) and Sue (ECD), plus the lock-up, prints, billboards and photo direction.
(—) In one line
(—) In one line
136M+ views. YouTube called it the Ad of the Decade.
136M+ views. YouTube called it the Ad of the Decade.
136M+ views. YouTube called it the Ad of the Decade.
136M+ views. YouTube called it the Ad of the Decade.
Up next
Up next
Up next
Up next
Keep going ↓
Keep going ↓
(03) Contact
(03) Contact
Available for new projects
Available for new projects
hello@renatobraga.com
hello@renatobraga.com
hello@renatobraga.com