← Selected work

← Selected work

08

08

Launch

Launch

2017

2017

Toyota

Toyota

Toyota

Toyota

C-HR

C-HR

C-HR

C-HR

Toyota C-HR in a fairy-tale scene from the launch campaign
Toyota C-HR in a fairy-tale scene from the launch campaign

Client

Client

Toyota

Toyota

Year

Year

2017

2017

Role

Role

Creative Direction, Leadership, Ideation

Creative Direction, Leadership, Ideation

Format

Format

Film, digital

Film, digital

Partners

Partners

Cabin Editorial, Framestore, Lime Studios, Company 3

Cabin Editorial, Framestore, Lime Studios, Company 3

Fairy tales, with better handling.

Fairy tales, with better handling.

Fairy tales, with better handling.

(01) The brief

(01) The brief

The C-HR was unlike anything Toyota had ever launched. The campaign had to be just as hard to ignore.

The C-HR was unlike anything Toyota had ever launched. The campaign had to be just as hard to ignore.

Toyota C-HR film

▶ Watch the film

F.01

F.01

Cindy

Cindy

TV commercial

TV commercial

(02) The idea

(02) The idea

Go back to the oldest stories we know and let the car play the mischief maker.

Go back to the oldest stories we know and let the car play the mischief maker.

Go back to the oldest stories we know and let the car play the mischief maker.

Go back to the oldest stories we know and let the car play the mischief maker.

Cindy, Rapunzel and a Trojan horse, retold for now. Then a Sunny & Gabe music video, a Fader print called one of the best of 2017, and an MTV Movie Awards party where the takeaway was a brochure in disguise.

Cindy, Rapunzel and a Trojan horse, retold for now. Then a Sunny & Gabe music video, a Fader print called one of the best of 2017, and an MTV Movie Awards party where the takeaway was a brochure in disguise.

▶ Watch

Rapunzel

Rapunzel

Rapunzel

TV commercial · Diego Boneta, Lorenza Izzo

TV commercial · Diego Boneta, Lorenza Izzo

Gingerbread Man

Gingerbread Man

Gingerbread Man

TV spot

TV spot

▶ Watch

▶ Watch

Trojan

Trojan

Trojan

TV spot

TV spot

Flipbook

Flipbook

Flipbook

Case study

Case study

▶ Watch

(—) In one line

(—) In one line

Three fairy tales. One mischief maker. 298M+ impressions.

Three fairy tales. One mischief maker. 298M+ impressions.

Three fairy tales. One mischief maker. 298M+ impressions.

Three fairy tales. One mischief maker. 298M+ impressions.

Fig. 01

Fig. 01

Toyota C-HR

Toyota C-HR

One frame

One frame

Print

Print

Up next

Up next

Up next

Up next

Keep going ↓

Keep going ↓

09

Prius Prime VR experience at TechCrunch Disrupt, with a world designed by Syd Mead

Toyota

Prius Prime VR

Role

Creative Direction, Leadership, Ideation

Format

VR, web

View case →

09

Prius Prime VR experience at TechCrunch Disrupt, with a world designed by Syd Mead

Toyota

Prius Prime VR

Role

Creative Direction, Leadership, Ideation

Format

VR, web

View case →

10

2014

Apple Mac 30th anniversary tribute to the creatives who made history on the Mac

Apple

Mac 30th

Role

Creative Direction, Leadership, Ideation

Format

Digital

View case →

10

2014

Apple Mac 30th anniversary tribute to the creatives who made history on the Mac

Apple

Mac 30th

Role

Creative Direction, Leadership, Ideation

Format

Digital

View case →