Toyota
Toyota
Toyota
Toyota
Prius Prime VR
Prius Prime VR
Prius Prime VR
Prius Prime VR
Client
Client
Toyota
Toyota
Role
Role
Creative Direction, Leadership, Ideation
Creative Direction, Leadership, Ideation
Format
Format
VR, web
VR, web
Partners
Partners
Syd Mead
Syd Mead
Paint the road, then drive it. Syd Mead designed the chase.
Paint the road, then drive it. Syd Mead designed the chase.
Paint the road, then drive it. Syd Mead designed the chase.
(01) The brief
(01) The brief
Launch the Prius Prime at TechCrunch Disrupt, in front of people who’ve seen every demo.
Launch the Prius Prime at TechCrunch Disrupt, in front of people who’ve seen every demo.
A test drive wasn’t going to cut it.
A test drive wasn’t going to cut it.
▶ Watch the film
F.01
F.01
The Impossible Quest
The Impossible Quest
Case study
Case study
(02) The idea
(02) The idea
Paint the road, then drive it.
Paint the road, then drive it.
Paint the road, then drive it.
Paint the road, then drive it.
A 4D VR installation where your painting becomes the world of a real-time car chase, designed by Syd Mead, the mind behind Tron, Aliens and Blade Runner. Ciclope Bronze, FWA Site of the Day.
A 4D VR installation where your painting becomes the world of a real-time car chase, designed by Syd Mead, the mind behind Tron, Aliens and Blade Runner. Ciclope Bronze, FWA Site of the Day.
▶ Watch
Behind the build
Behind the build
Behind the build
Case study with MediaMonks
Case study with MediaMonks
(—) In one line
(—) In one line
We wrote the painting program from scratch so your art could live inside the story.
We wrote the painting program from scratch so your art could live inside the story.
We wrote the painting program from scratch so your art could live inside the story.
We wrote the painting program from scratch so your art could live inside the story.
Up next
Up next
Up next
Up next
Keep going ↓
Keep going ↓
(03) Contact
(03) Contact
Available for new projects
Available for new projects
hello@renatobraga.com
hello@renatobraga.com
hello@renatobraga.com