Toyota
Toyota
Toyota
Toyota
See Like Menna
See Like Menna
See Like Menna
See Like Menna
Client
Client
Toyota
Toyota
Year
Year
2018
2018
Role
Role
Creative Direction, Leadership, Ideation
Creative Direction, Leadership, Ideation
Format
Format
Instagram, film, PR
Instagram, film, PR
Partners
Partners
RNIB
RNIB
Instagram, through 3% vision.
Instagram, through 3% vision.
Instagram, through 3% vision.
(01) The brief
(01) The brief
Toyota backed the Paralympics. Most people have no idea what 3% vision looks like, let alone downhill, at speed.
Toyota backed the Paralympics. Most people have no idea what 3% vision looks like, let alone downhill, at speed.
Explaining it wasn’t going to work. People had to see it.
Explaining it wasn’t going to work. People had to see it.
▶ Watch the film
F.01
F.01
See Like Menna
See Like Menna
Case study
Case study
(02) The idea
(02) The idea
Rebuild Menna Fitzpatrick’s sight, then post her world the way she sees it.
Rebuild Menna Fitzpatrick’s sight, then post her world the way she sees it.
Rebuild Menna Fitzpatrick’s sight, then post her world the way she sees it.
Rebuild Menna Fitzpatrick’s sight, then post her world the way she sees it.
Built from her medical records with the Royal National Institute of Blind People. Cannes Lions Silver in PR, Bronze in Mobile and Social. Hundreds of TV segments worldwide.
Built from her medical records with the Royal National Institute of Blind People. Cannes Lions Silver in PR, Bronze in Mobile and Social. Hundreds of TV segments worldwide.
▶ Watch
Launch film
Launch film
Launch film
Brand film
Brand film
(—) In one line
(—) In one line
Don’t explain 3% vision. Show it, at over 100 km/h.
Don’t explain 3% vision. Show it, at over 100 km/h.
Don’t explain 3% vision. Show it, at over 100 km/h.
Don’t explain 3% vision. Show it, at over 100 km/h.
Up next
Up next
Up next
Up next
Keep going ↓
Keep going ↓
(03) Contact
(03) Contact
Available for new projects
Available for new projects
hello@renatobraga.com
hello@renatobraga.com
hello@renatobraga.com