← Selected work

← Selected work

04

04

Launch

Launch

2023

2023

Meta

Meta

Meta

Meta

Quest 3, Expand your world

Quest 3, Expand your world

Quest 3, Expand your world

Quest 3, Expand your world

Woman in a colourful knit sweater at a DMV counter, from the Meta Quest 3 film
Woman in a colourful knit sweater at a DMV counter, from the Meta Quest 3 film

Client

Client

Meta

Meta

Year

Year

2023

2023

Role

Role

Creative Direction, Leadership, Ideation

Creative Direction, Leadership, Ideation

Format

Format

Films, OOH, social

Films, OOH, social

Partners

Partners

Cabin Editorial, A52, Lime Studios, Company 3

Cabin Editorial, A52, Lime Studios, Company 3

Not a gaming headset. A bigger living room.

Not a gaming headset. A bigger living room.

Not a gaming headset. A bigger living room.

(01) The brief

(01) The brief

At best, people heard “Quest” and pictured a gaming headset for tech geeks. At worst, they didn’t picture anything.

At best, people heard “Quest” and pictured a gaming headset for tech geeks. At worst, they didn’t picture anything.

Gamer toy, VR fad, or nothing at all. That was the starting line.

Gamer toy, VR fad, or nothing at all. That was the starting line.

Meta Quest 3, Expand your world film

▶ Watch the film

F.01

F.01

DMV

DMV

TV commercial

TV commercial

(02) The idea

(02) The idea

Make mixed reality familiar first, extraordinary second.

Make mixed reality familiar first, extraordinary second.

Make mixed reality familiar first, extraordinary second.

Make mixed reality familiar first, extraordinary second.

Your room becomes a theater. The couch becomes courtside. Even the DMV line gets better. Six films, from launch to Qu3stions with Tyrese Haliburton.

Your room becomes a theater. The couch becomes courtside. Even the DMV line gets better. Six films, from launch to Qu3stions with Tyrese Haliburton.

▶ Watch

Meta Quest 3S Global Launch

Meta Quest 3S Global Launch

Meta Quest 3S Global Launch

TV commercial

TV commercial

Nailed It

Nailed It

Nailed It

TV commercial

TV commercial

▶ Watch

▶ Watch

Product Film

Product Film

Product Film

Film

Film

Qu3stions with Tyrese Haliburton

Qu3stions with Tyrese Haliburton

Qu3stions with Tyrese Haliburton

Social series

Social series

▶ Watch

(—) In one line

(—) In one line

We didn’t sell VR. We sold your couch, courtside.

We didn’t sell VR. We sold your couch, courtside.

We didn’t sell VR. We sold your couch, courtside.

We didn’t sell VR. We sold your couch, courtside.

Up next

Up next

Up next

Up next

Keep going ↓

Keep going ↓

05

2022

Musician wearing Meta Quest Pro in a wood-panelled studio, gesturing beside a guitarist

Meta

Quest Pro, Made for makers

Role

Creative Direction, Leadership, Ideation

Format

3 TV spots, brand book, retail

View case →

05

2022

Musician wearing Meta Quest Pro in a wood-panelled studio, gesturing beside a guitarist

Meta

Quest Pro, Made for makers

Role

Creative Direction, Leadership, Ideation

Format

3 TV spots, brand book, retail

View case →

06

2018

Paralympic skier Menna Fitzpatrick’s view of the slope, recreated for Toyota and RNIB

Toyota

See Like Menna

Role

Creative Direction, Leadership, Ideation

Format

Instagram, film, PR

View case →

06

2018

Paralympic skier Menna Fitzpatrick’s view of the slope, recreated for Toyota and RNIB

Toyota

See Like Menna

Role

Creative Direction, Leadership, Ideation

Format

Instagram, film, PR

View case →