Scion
Scion
Scion
Scion
Magic Cards
Magic Cards
Magic Cards
Magic Cards
Client
Client
Scion
Scion
Year
Year
2012
2012
Role
Role
Creative Direction, Leadership, Ideation
Creative Direction, Leadership, Ideation
Format
Format
Auto show experience, touch, video walls
Auto show experience, touch, video walls
Partners
Partners
Cabin Editorial, A52, Lime Studios, Traffik
Cabin Editorial, A52, Lime Studios, Traffik
Street culture, dealt onto the auto show floor.
Street culture, dealt onto the auto show floor.
Street culture, dealt onto the auto show floor.
(01) The brief
(01) The brief
Auto shows are a sea of polished cars and glossy brochures. Scion fans are not glossy-brochure people.
Auto shows are a sea of polished cars and glossy brochures. Scion fans are not glossy-brochure people.
Pull them into the 2012 booth in a style as hip as the cars.
Pull them into the 2012 booth in a style as hip as the cars.
▶ Watch the film
F.01
F.01
Magic Cards
Magic Cards
Case study
Case study
(02) The idea
(02) The idea
Eight collectible art cards that unlock the booth.
Eight collectible art cards that unlock the booth.
Eight collectible art cards that unlock the booth.
Eight collectible art cards that unlock the booth.
Drop a card on a Microsoft Surface to explore the lineup. Flip it and it’s a DJ deck, mixing live on giant video walls.
Drop a card on a Microsoft Surface to explore the lineup. Flip it and it’s a DJ deck, mixing live on giant video walls.
(—) In one line
(—) In one line
The brochure became something people kept.
The brochure became something people kept.
The brochure became something people kept.
The brochure became something people kept.
Up next
Up next
Up next
Up next
Keep going ↓
Keep going ↓
(03) Contact
(03) Contact
Available for new projects
Available for new projects
hello@renatobraga.com
hello@renatobraga.com
hello@renatobraga.com